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Strategic Partnership with Apparel Group to Expand Beverage Footprint Across the Middle East & Africa
Bisleri International entered a strategic partnership with Apparel Group, a global retail and lifestyle powerhouse based in Dubai, to manufacture, market, and distribute Bisleri’s iconic beverage portfolio across the Middle East and Africa, beginning with a UAE launch in 2025.
Founded in 1996, Apparel Group is a leader in apparel and F&B, managing over 85 brands, operating 2,300+ stores across 14 countries, and employing 25,000+ people. Apparell will unlock new avenues of growth and elevate regional beverage experiences.
The region offers significant growth opportunities, driven by a large Indian diaspora familiar with our brands. This collaboration builds on Bisleri’s past success in the UAE and marks an exciting new chapter in our international journey. This partnership reflects our shared commitment to innovation, regional expansion, and delivering world-class consumer experiences.
For more information,